STRATEGI PERSONAL BRANDING FIRNANDO H. GANINDUTO TERHADAP PEMBENTUKAN CITRA DI KALANGAN PEMILIH GENERASI Z PADA PEMILU LEGISLATIF DPR-RI 2024-2029

Hani Safanja, . (2025) STRATEGI PERSONAL BRANDING FIRNANDO H. GANINDUTO TERHADAP PEMBENTUKAN CITRA DI KALANGAN PEMILIH GENERASI Z PADA PEMILU LEGISLATIF DPR-RI 2024-2029. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Personal branding is an essential element in the success of political campaigns, as it significantly shapes how candidates are perceived by voters. This study delves into the conventional personal branding techniques utilized by Firnando H. Ganinduto to foster a positive image among Generation Z voters leading up to the 2024 election. Grounded in the personal branding framework by Newman (1994), the research focuses on five aspectss: Personal Political Branding, Positive Brand Associations, Celebrity Endorsement, Social Media Branding, and Internal Allignment. Employing a qualitative descriptive methodology, this research analyzes data derived from interviews, observations, and campaign material reviews. The findings illustrate how Firnando successfully blends traditional strategies, such as community outreach and face-to-face engagement, with attributes that resonate strongly with Generation Z. His proactive communication style and attentiveness to voter concerns have played a vital role in strengthening his public persona. Despite these successes, the study identifies certain obstacles, particularly in sustaining engagement with younger voters through digital platforms. By examining these challenges, this research offers practical insights into the benefits and limitations of combining traditional and digital approaches in political personal branding. The study concludes with actionable recommendations for refining campaign strategies to better meet the needs of diverse voter groups in future elections.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010413087] [Pembimbing: Fatkhuri] [Penguji 1: M. Prakoso Aji] [Penguji 2: Aniqotul Ummah]
Uncontrolled Keywords: Personal branding, Political campaign, Gen Z
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: HANI SAFANJA
Date Deposited: 17 Mar 2025 01:50
Last Modified: 17 Mar 2025 01:50
URI: http://repository.upnvj.ac.id/id/eprint/36356

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