TRANSFORMASI POLITIK DI ERA DIGITAL: PENGARUH PENGGUNAAN GAMBAR AI (ARTIFICIAL INTELLIGENCE) DI KAMPANYE POLITIK DIGITAL PRABOWO-GIBRAN TERHADAP HAK PEKERJA SENI INDONESIA.

Muhammad Rizky Milza, . (2025) TRANSFORMASI POLITIK DI ERA DIGITAL: PENGARUH PENGGUNAAN GAMBAR AI (ARTIFICIAL INTELLIGENCE) DI KAMPANYE POLITIK DIGITAL PRABOWO-GIBRAN TERHADAP HAK PEKERJA SENI INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In democracies country, campaigning is one part of the electoral process where candidates promote themselves to the public to gain votes. Driven by the times, political campaigns evolved from being done physically to being able to be done virtually thanks to the birth of the Internet. In the development of the Internet, computer experts succeeded in giving birth to an artificial intelligence or better known as artificial intelligence (AI). The development of AI that is increasingly advanced has succeeded in giving birth to an artificial intelligence capable of human life through providing solutions and answers known as Chat-GPT. Born from an organisation called OpenAI which develops AI to facilitate human life. This company was able to give birth to artificial intelligence that is able to convert text into an image which is then known as AI Art or AI art. AI Art is able to create digital images for those who are unable to draw by hand so that the potential use becomes massive because users are able to imagine as they wish. In the 2024 General Election, amidst the rampant use of AI on the internet, one of the candidates, Paslon Prabowo-Gibran, utilised AI technology in their political campaign. A striking use of AI in the Prabowo-Gibran campaign is the use of AI art in many banners and advertisements in Indonesia. This paper is designed to examine the use of AI art in the 2024 election and see what threats it could potentially cause to artists and illustrators in Indonesia. The use of digital campaigning is important for this paper to look at the digital campaigning practices of the Prabowo-Gibran pair, while the machine replacement and automation theory is important to look at the threat caused by the Prabowo-Gibran pair's use of AI art on artists and illustrators in Indonesia.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010413022] {Pembimbing: Danis Tri Saputra] {Penguji 1: Ardil Johan Kusuma] [Penguji 2: Restu Rahmawati
Uncontrolled Keywords: Artificial Intelligence, AI Art, Political Campaign
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: MUHAMMAD RIZKY MILZA
Date Deposited: 20 Mar 2025 01:40
Last Modified: 20 Mar 2025 01:40
URI: http://repository.upnvj.ac.id/id/eprint/36329

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