Aanisah Rizq Amalia, . (2025) PENGARUH KAMPANYE NEGATIF DI MEDIA SOSIAL TIKTOK TERHADAP VOTING BEHAVIOR GENERASI Z PILPRES 2024 (Studi Kasus: Siswa/I SMAN 9 Jakarta Timur). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to understand the influence of negative campaigns on social media TikTok on the voting behavior of first-time voters from Generation Z in the 2024 presidential election. This research focuses on how negative campaign content on social media TikTok can influence voting behavior and the adoption of negative content among first-time voters of Generation Z. . The research method used is a quantitative approach with a survey design. Researchers distributed questionnaires to respondents who were beginner voters of the Z generation in the 2024 presidential election, especially students of SMAN 9 East Jakarta. The data collected was analyzed using statistical techniques to identify the relationship between exposure to negative campaign content on TikTok social media and voting behavior, adopting negative content, as well as testing the hypotheses that have been established. The results of the research show that there is a significant influence from exposure to negative campaign content on TikTok on voting behavior and the adoption of negative content by first-time Generation Z voters in the 2024 presidential election. Respondents who voted for the first time in the 2024 presidential election felt that there had been a change in their voting attitudes due to their feeling of sympathy for the candidate. who received attacks and became doubtful in making their choices after being exposed to negative campaign content on TikTok. These findings provide an important contribution in understanding voting behavior amidst the rise of negative campaigns on social media. Apart from that, these findings also provide strategic implications for political parties in designing campaigns on social media to attract the attention of first-time voters from generation z.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010413149] [Pembimbing; Lia Wulandari] [Penguji 1: Fatkhuri] [Penguji 2: Restu Rahmawati] |
| Uncontrolled Keywords: | TikTok, Negative Campaign, Generation Z, 2024 Presidential Election, Voting Behavior |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | AANISAH RIZQ AMALIA |
| Date Deposited: | 06 Feb 2025 04:12 |
| Last Modified: | 12 Feb 2025 13:02 |
| URI: | http://repository.upnvj.ac.id/id/eprint/36120 |
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