FAKTOR FAKTOR PERKEMBANGAN TRANSAKSI M BANKING PADA BANK CENTRAL ASIA (BCA)

Hamba Akhlaq Mulia, . (2025) FAKTOR FAKTOR PERKEMBANGAN TRANSAKSI M BANKING PADA BANK CENTRAL ASIA (BCA). Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In the digital era which continues to develop rapidly, the use of mobile application-based banking services is increasingly showing a positive trend, including at Bank Central Asia (BCA), which is one of the largest banks in Indonesia. Several main factors that influence the development of m-banking transactions at BCA include technological advances, changes in consumer behavior, marketing strategies implemented, infrastructure support, system security, and government policies. Advances in technology give BCA the ability to provide advanced features and services that are more easily accessible to customers. In addition, changes in consumer behavior that are increasingly leaning towards digital transactions and aggressive marketing efforts have also accelerated the adoption of m-banking services. Technological infrastructure, such as internet speed and stability, really supports the smooth transaction process. Security factors are key in maintaining customer trust, while government policies that support the development of digital services provide a stable foundation for m-banking growth. This research shows that the synergy of these various factors makes a significant contribution to the growth of mobile banking transactions at BCA, which in turn further strengthens the bank's position in facing the challenges of competition in the digital world.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No Panggil : 2110101031] [Pembimbing : Anita Nopiyanti] [Penguji 1 : Mira Rahmi] [Penguji 2 : Ardhiani Fadila]
Uncontrolled Keywords: mobile banking, Bank Central Asia, technology, security, consumer behavior, infrastructure, government regulations.
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: HAMBA AKHLAQ MULIA
Date Deposited: 26 Feb 2025 01:50
Last Modified: 26 Feb 2025 01:50
URI: http://repository.upnvj.ac.id/id/eprint/35609

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