FAKTOR-FAKTOR YANG MEMENGARUHI MINAT MENABUNG NASABAH PADA BANK JAGO SYARIAH DI JABODETABEK

Refi Tri Wardani Rifai, . (2025) FAKTOR-FAKTOR YANG MEMENGARUHI MINAT MENABUNG NASABAH PADA BANK JAGO SYARIAH DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The growth of internet usage in Indonesia continues to increase. Following data from the Indonesian Internet Service Providers Association (APJII) estimates that by 2024, internet penetration in Indonesia will reach 79.5%. Seeing this development, the banking industry is increasingly adopting digital technology, as seen from the emergence of digital banks that offer online services. In April 2023, the value of digital bank transactions in Indonesia reached Rp4,264.8 trillion, covering various types of digital banking transactions according to the classification of the Financial Services Authority (OJK). This study aims to analyze the influence of social media marketing, service features, Islamic financial literacy, and religiosity on interest in saving at Bank Jago Syariah, an Islamic digital bank in Jabodetabek. The study used a quantitative approach through quantitative descriptive analysis. Data were collected by questionnaire through purposive and non-probability sampling techniques. The analysis was conducted using PLS which consists of inner and outer models. The results of the study are expected to clarify the relationship between independent and dependent variables, as well as provide insights to academics, organizations, and practitioners about the factors that influence interest in saving at Islamic digital banks.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2110116051] [Pembimbing: Tati Handayani] [Penguji 1: Ade Nur Rohim] [Penguji 2: Prima Dwi Priyatno]
Uncontrolled Keywords:	Interest, Islamic Financial Literacy, Religiosity, Service Features, Social Media Marketing.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	REFI TRI WARDANI RIFAI
Date Deposited:	27 Feb 2025 04:47
Last Modified:	27 Feb 2025 04:47
URI:	http://repository.upnvj.ac.id/id/eprint/35009

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