FAKTOR-FAKTOR YANG MEMENGARUHI MINAT MASYARAKAT MUSLIM JABODETABEK TERHADAP BANK DIGITAL SYARIAH

Citra Kirana Astika Putri, . (2025) FAKTOR-FAKTOR YANG MEMENGARUHI MINAT MASYARAKAT MUSLIM JABODETABEK TERHADAP BANK DIGITAL SYARIAH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Sharia digital banks as an alternative financial service that is easier and more efficient and meets the needs of the Muslim community for financial services that prioritize Islamic principles. Sharia digital banks offer easy access, innovative features, and other advantages. However, the existence of Sharia digital banks in the community hasn’t yet competed with conventional digital banks.This study aims to analyze various factors such as Islamic branding, service features, digital literacy, and digital marketing in influencing the interest of the Jabodetabek Muslim community in Sharia digital banks. The research method uses quantitative descriptive. Data collection was carried out by distributing questionnaires to the Muslim community in Jabodetabek. Data analysis used the PLS method processed with SmartPLS. The results of this study indicate that Islamic branding and digital marketing influence the interest of the Jabodetabek Muslim community in Sharia digital banks, while service features and digital literacy have no effect. The implication of this research is that Sharia digital banks need to strengthen their brand image as Islamic banks by providing service features that are able to demonstrate their superiority compared to other types of banks, as well as reaching the public in a more attractive way.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 2110116048] [Pembimbing: Tati Handayani] [Penguji 1: Sufyati HS] [Penguji 2: Faizi]
Uncontrolled Keywords:	Digital Literacy, Digital Marketing, Interest, Islamic Branding, Service Features, Sharia Digital Banks
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	CITRA KIRANA ASTIKA PUTRI
Date Deposited:	24 Feb 2025 08:17
Last Modified:	24 Feb 2025 08:17
URI:	http://repository.upnvj.ac.id/id/eprint/34899

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