Muhammad Farrel Deandra Kusuma, . (2024) ANALISIS LOYALITAS PELANGGAN PADA FORE COFFEE. SKRIPSI THESIS, UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
ABSTRACT This study, titled "Customer Loyalty Analysis at Fore Coffee," aims to analyze the influence of product quality, service quality, and store atmosphere on customer loyalty. The independent variables in this study include product quality (X1), service quality (X2), and store atmosphere (X3), while customer loyalty (Y) serves as the dependent variable. This research employs a quantitative approach using SmartPLS 4 for data analysis. The data were collected from 100 respondents, who are Fore Coffee customers active in South Jakarta. The findings reveal that product quality has a positive and significant effect on customer loyalty, as indicated by a t-statistic greater than the t-table and a p-value below 0.05. On the other hand, service quality does not significantly affect customer loyalty, as the t-statistic is lower than the t-table and the p-value exceeds 0.05. Additionally, store atmosphere has a positive and significant effect on customer loyalty, with statistical results showing a t-statistic above the t-table and a p-value below 0.05. These results suggest that to enhance customer loyalty, Fore Coffee should prioritize improving product quality and store atmosphere, while the service quality aspect requires further evaluation. This study provides strategic recommendations for Fore Coffee's management to sustain and enhance customer loyalty. Keywords: Product Quality, Service Quality, Store Atmosphere, Customer Loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110111262] [Pembimbing: Lina Aryani, S.E., M.M] [Penguji 1: Prof. Dr. Prasetyo Hadi, S.E., M.M., CFMP.] [Penguji 2: Dr. Alfatih S. Manggabarani, S.E., M.Si. |
| Uncontrolled Keywords: | Kualitas Produk, Kualitas Pelayanan, Suasana Toko, Loyalitas Pelanggan. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | MUHAMMAD FARREL DEANDRA KUSUMA |
| Date Deposited: | 24 Feb 2025 02:58 |
| Last Modified: | 24 Feb 2025 02:58 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34674 |
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