Sal Sabiyla Halim Sandere, . (2024) ANALISIS PEMASARAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET GOPAY. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (8kB) |
|
Text
AWAL.pdf Download (554kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (213kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (281kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (290kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (477kB) |
|
Text
BAB 5.pdf Download (82kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (316kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (72kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (571kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (9MB) |
|
Text
ARTIKEL KI - .pdf Restricted to Repository staff only Download (560kB) |
Abstract
This research aims to analyze the influence of Accessibility Ease, Digital Promotion, and Voucher Provision on the Decision to Use the Gopay E-wallet in South Jakarta. As one of the leading digital wallets in Indonesia, Gopay offers a variety of digital payment services. This research uses a quantitative method involving 100 respondents obtained through purposive sampling, and data collection was conducted through an online questionnaire distributed via WhatsApp, Instagram, and Line. Data analysis uses the SEM-Partial Least Square (PLS) method with SmartPLS 4.0 software. The research results show that ease of accessibility and digital promotion have a significant impact on usage decisions, while the provision of vouchers does not have a significant impact. This study also reveals that digital promotion as part of the marketing strategy is highly relevant in increasing user interest. These findings provide strategic insights for GoPay managers in optimizing aspects of accessibility and digital marketing, in order to encourage broader usage amid increasingly competitive competition
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2110111206] [Pembimbing : Pusporini] [Penguji 1 : Prasetyo Hadi] [Penguji 2 : Alfatih S Manggabarani] |
| Uncontrolled Keywords: | Usage Decision, Accessibility Ease, Digital Marketing, Voucher Distribution. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SAL SABIYLA HALIM SANDERE |
| Date Deposited: | 04 Mar 2025 05:58 |
| Last Modified: | 04 Mar 2025 05:58 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34649 |
Actions (login required)
 |
View Item |