Erdana Dwiyatna Fauzilana, . (2024) PENGARUH MENTAL ACCOUNTING TERHADAP PENGELOLAAN KEUANGAN DENGAN LITERASI KEUANGAN SEBAGAI MODERASI : Studi Terhadap Pembeli Mikrotransaksi di Game Online. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is entitled "The Influence of Mental Accounting on Financial Management with Financial Literacy as Moderation: A Study of Microtransaction Buyers in Online Games". This study aims to analyze the influence of accounting mentality on financial management, with financial literacy as a moderating variable, on microtransaction buyers in online games. This study is based on the phenomenon of increasing microtransactions in online games that can affect individual financial management behavior. With an explanatory quantitative approach, data were collected through questionnaires to 100 respondents aged 18–35 years who had made microtransactions. The analysis was carried out using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to test the relationship between variables. The results showed that accounting mentality had a significant influence on financial management. However, financial literacy was not proven to strengthen the influence of accounting mentality on financial management. This study provides insight that although accounting mentality helps individuals manage their finances, increasing financial literacy alone does not always have an impact on the effectiveness of the relationship, especially in the context of microtransactions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | {No. Panggil : 1810112128} {Dosen Pembimbing : Agus Maulana} {Ketua Penguji : Praptiningsih} {Penguji 1 : Andy Setiawan} {Penguji 2 : Agus Maulana} |
| Uncontrolled Keywords: | Accounting Mentality, Financial Management, Financial Literacy, Microtransactions, Online Games |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1) |
| Depositing User: | ERDANA DWIYATNA FAUZILANA |
| Date Deposited: | 11 Mar 2025 01:25 |
| Last Modified: | 11 Mar 2025 01:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34421 |
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