HUBUNGAN ANTARA FEMINISME DENGAN PERUSAHAAN MULTINASIONAL: STUDI KASUS KAMPANYE #REALSUPPORT OLEH UNIQLO INDONESIA

Felicia Yafa Kristi, . (2024) HUBUNGAN ANTARA FEMINISME DENGAN PERUSAHAAN MULTINASIONAL: STUDI KASUS KAMPANYE #REALSUPPORT OLEH UNIQLO INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Globalization has brought together the development of the feminist movement with multinational companies which then has implications for changes in multinational companies to become more inclusive. This study examines the influence of feminism on a multinational company, namely Uniqlo Indonesia, by focusing on gender representation. The main objective of this study is to understand how the feminist movement influences the policies and practices of multinational companies in promoting gender equality, especially in the production of advertisements and campaigns widely, known as Femvertising. Through the study and data collection both through literature and interviews, researchers can analyze the elements of feminism in Uniqlo, which is a company with a conservative country of origin. The results of the study show that the implementation of gender equality policies not only affects the formal structure of the company, but also significantly influences the culture and values conveyed in the visuals in advertisements and campaigns. In conclusion, feminism has great potential to change the paradigm of multinational organizations towards a more inclusive and gender-equitable direction. The practical implication of this study is the importance of integrating gender equality values in the business strategies of global companies to achieve sustainable growth and inclusive development.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 2010412055] [Pembimbing : Nurfarah Nidatya] [Penguji 1 : Musa Maliki] [Penguji 2 : R. Maisa Yudhono]
Uncontrolled Keywords:	Feminism, Multinational Corporations, Globalization, Femvertising
Subjects:	J Political Science > JZ International relations
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User:	FELICIA YAFA KRISTI
Date Deposited:	08 Oct 2024 08:27
Last Modified:	08 Oct 2024 08:39
URI:	http://repository.upnvj.ac.id/id/eprint/33696

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