Muhammad Chandra Bagus Saputra, . (2024) DIPLOMASI BUDAYA INDONESIA MELALUI PROGRAM MBKM IISMA: Implementasi Kegiatan Promosi Budaya Heroes Challenge Pada Tahun 2022 Di Kawasan Asia. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is aimed to understand the Indonesian government's cultural diplomacy efforts through the 2022 IISMA HEROES Challenge Merdeka Belajar - Merdeka Campus (MBKM) program in the Asian region and analyze the correlation of Indonesian cultural diplomacy through the IISMA MBKM program with the implementation of the 2022 HEROES Challenge in the Asian region. This research is qualitative-based research using a phenomenological approach as a reference where the research results are what is received, felt and understood by the research object as data, then the author analyzes how Indonesian cultural promotion event entitled HEROES Challenge are carried out by all IISMA Asia participants in 2022 can shape a positive image of Indonesia in the international level. The IISMA program consists of 3 different pathways, namely IISMA Undergraduate (Bachelor), IISMA Vocational (D3/Applied Bachelor), and IISMA-Entrepreneurship. The HEROES Challenge 2022 activities carried out by IISMA Asia participants in 2022 in Malaysia (Universiti Malaya), South Korea (Hanyang University), and Turkey (Middle East Technical University) have been successful in promoting Indonesia's cultural diversity to the people of these three countries so that the 2022 HEROES Challenge received a positive response. Indonesia's cultural diplomacy efforts in the IISMA Program can be proven by the implementation of Indonesian cultural promotion activities, namely the "HEROES Challenge" by all IISMA Asia participants in 2022 through various interesting cultural activities, such as local dance performances, introduction of typical Indonesian culinary delights, traditional Indonesian games, presentations about the traditions and history of Indonesian heroes, as well as screenings of Indonesian-themed films.
Item Type: | Thesis (Skripsi) |
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Additional Information: | [No. Panggil: 2010412044] [Pembimbing: Sophiana Widiastutie] [Penguji 1: Syahrul Salam] [Penguji 2: Jati Satrio] |
Uncontrolled Keywords: | Cultural Diplomacy, Cultural Promotion Event, IISMA MBKM Program, Asian Region, HEROES Challenge |
Subjects: | J Political Science > JA Political science (General) J Political Science > JZ International relations |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
Depositing User: | MUHAMMAD CHANDRA BAGUS SAPUTRA |
Date Deposited: | 18 Sep 2024 08:28 |
Last Modified: | 18 Sep 2024 08:28 |
URI: | http://repository.upnvj.ac.id/id/eprint/32987 |
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