POLITICAL COMMUNICATION STRATEGY IN BUILDING PARTY IMAGE AHEAD OF THE 2024 LEGISLATIVE ELECTION (CASE STUDY OF DPD GOLKAR PARTY DKI JAKARTA)

Michelle Anastasya Supriyadi, . (2024) POLITICAL COMMUNICATION STRATEGY IN BUILDING PARTY IMAGE AHEAD OF THE 2024 LEGISLATIVE ELECTION (CASE STUDY OF DPD GOLKAR PARTY DKI JAKARTA). Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran dan Penelitian Administrasi Publik, 14 (1). pp. 267-276. ISSN 2086-6364

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Abstract

This research aims to analyze the political communication strategy of the DKI Jakarta Golkar DPD in rebuilding the party's positive image ahead of the 2024 legislative elections. The research method used is qualitative with a descriptive approach. Secretary of the DKI Jakarta Golkar DPD, Chair of the DKI Jakarta DPRD, Golkar Faction, Deputy Chair for Organizational Affairs and Membership of DPD Golkar, Academics and Community Figures. The data collection techniques used in this research come from primary and secondary data using observation, interviews, and documentation. Meanwhile, the data analysis techniques used were data reduction, data presentation, and the withdrawal of political communication strategies using a political marketing approach carried out by DPD Golkar DKI Jakarta, which was successful in rebuilding the political image that had fallen since the corruption case involving the chairman of the DPD. The implication of the success of this political image is an increase in votes and seats in the results of the 2024 Legislative Election. The novelty of the results of this research is that the political marketing strategy applied includes approaches to building media relations, audience segmentation, and advertising on social media. In addition, these approaches are considered effective in reaching a wider audience and influencing voter choices. The results of the analysis show that this new strategy is believed to have an impact on increasing the electability of the Golkar Party in DKI Jakarta ahead of the 2024 gubernatorial election, so it is hoped that it will be able to increase the votes and seats won by the party.

Item Type:	Article
Additional Information:	[No. Panggil : 2010413013] [Pembimbing : Nurdin] [Penguji 1 : Deni Angela] [Penguji 2 : Prakoso Aji]
Uncontrolled Keywords:	DPD Golkar, Political Communication, Legislative Elections, Strategy
Subjects:	J Political Science > J General legislative and executive papers J Political Science > JA Political science (General) J Political Science > JF Political institutions (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User:	MICHELLE ANASTASYA SUPRIYADI
Date Deposited:	22 Aug 2024 07:54
Last Modified:	26 Aug 2024 03:36
URI:	http://repository.upnvj.ac.id/id/eprint/32753

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