Reifazmy Haidar Saputra, . (2024) STRATEGI MARKETING SONIC BRANDING PARTAI AMANAT NASIONAL DALAM MENINGKATKAN ELEKTABILITAS MENGHADAPI PEMILU LEGISLATIF TAHUN 2024 DI DKI JAKARTA. Disertasi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to analyze the sonic branding marketing strategy of the National Mandate Party in increasing electability in facing the 2024 legislative elections in DKI Jakarta. This strategy is implemented and used by PAN to attract attention and build emotional connections with voters. The aim of this research is to find out how the sonic branding strategy can increase the electability of PAN and increase political representation in parliament in the 2024 Legislative Election in DKI Jakarta. The use of campaign theory and the concept of political parties, political branding, elections and electability will help analyze this research. This research uses qualitative methods, by collecting data through interviews with PAN cadres and legislative candidates, and is also strengthened through research data information from books, journals, articles, the internet and so on, as well as adding documentation that further complements the data from this research. The results of this research show that PAN's use of sonic branding succeeded in creating a consistent voting identity and distinguishing the party from its competitors, thereby increasing electability. Not only that, this research shows that the sonic branding strategy contributed significantly to increasing voter support, as evidenced by the increase in the number of seats held. obtained by PAN both in the Indonesian DPR and the Jakarta DPRD. This research provides an increase in the use of the sonic branding strategy compared to previous research and provides an overview of the use and implementation, then development, and effectiveness of the sonic branding strategy as well as increasing political representation, the implementation and use of integrated and innovative strategies, proving that PAN has succeeded in attracting more support from voters, strengthening their position in the political landscape. This research concludes with practical and theoretical suggestions.
| Item Type: | Thesis (Disertasi) |
|---|---|
| Additional Information: | [No.Panggil: 2010413129] [Pembimbing: Fatkhuri] [Penguji 1: Nurdin] [Penguji 2: Restu Rahmawati] |
| Uncontrolled Keywords: | Sonic Branding, Legislative Elections, Electability. |
| Subjects: | J Political Science > J General legislative and executive papers J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | REIFAZMY HAIDAR SAPUTRA |
| Date Deposited: | 29 Aug 2024 06:46 |
| Last Modified: | 29 Aug 2024 06:46 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32720 |
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