Adam Yoga Pratama, . (2024) PELAKSANAAN PEMASARAN TABUNGAN SIMPANAN PELAJAR (SIMPEL) PADA BANK BRI KANTOR CABANG CIBINONG. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to find out the marketing strategy of the Student Savings Savings (Simpel) product at BRI Bank KC Cibinong in increasing the number of students. This product is intended for students from PAUD level to high school and is available at various banks in Indonesia with easy requirements and attractive features. Research methods include library study, documentation, and interviews. The results show that BRI Bank KC Cibinong applies the concept of Segmenting, Targeting, and Positioning, as well as using seven marketing mix elements: product strategy, price, promotion, location, staff, physical evidence, and process. Simpel product marketing includes exciting savings programs such as funny product design, prizes for savings opener, and banking services bundling for students and schools. This marketing strategy shows an increase in the number of customers over time.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2110101040] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Anita Nopiyanti] [Penguji 2: Diana Triwardhani] |
| Uncontrolled Keywords: | Segmentation, Positioning, Marketing Mix |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | ADAM YOGA PRATAMA |
| Date Deposited: | 02 Aug 2024 06:41 |
| Last Modified: | 02 Aug 2024 06:41 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32098 |
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