ANALISA STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK MUSCLE FIRST

Adhi, Muhammad Rafy Bremara (2024) ANALISA STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK MUSCLE FIRST. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the impact of marketing mix strategies on purchasing decisions for Muscle First products. This research investigates whether the components of the marketing mix, namely product, price, place and promotion, simultaneously influence sales of Muscle First supplements. This research was conducted in Jakarta from May 1, 2024 to May 31, 2024. This research data was collected through questionnaires distributed to 113 respondents who were active in fitness activities, aged 17 to 60 years, and had purchased Muscle First products. Research findings show that there is a significant influence of product quality, promotional efforts, and distribution channels on consumer purchasing decisions. Specifically, product (X1), price (X2), place (X3), and promotion (X4) all have a significant influence on the decision to purchase Muscle First products (Y). A thorough analysis shows the substantial impact of the entire marketing mix on consumer purchasing decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010111050] [Pembimbing: Alfatih Sikki Manggabarani] [Penguji 1: Bernadin Dwi M] [Penguji 2: Suharyati]
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: MUHAMMAD RAFY BREMARA ADHI
Date Deposited: 12 Aug 2024 05:35
Last Modified: 08 Oct 2024 06:49
URI: http://repository.upnvj.ac.id/id/eprint/31910

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