Sahrul Awaludin Purba, . (2024) KEPUASAN PELANGGAN JNE EXPRESS DILIHAT DARI KUALITAS LAYANAN DAN HARGA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The shipping and courier service industry is currently striving to recover from the global economic changes caused by the Covid-19 pandemic, one of which is JNE Express, a renowned company in the parcel delivery service sector. At present, JNE is competing with its rivals amidst the economic changes post-pandemic, also known as the New Era. The purpose of this research is to analyze, understand, and prove the influence of Service Quality and Price on Customer Satisfaction at JNE Express. The data used in this study is quantitative, with the population being JNE customers above 17 years old. The sample consists of 96 respondents selected through purposive sampling method. The analysis technique used is Partial Least Square (PLS) version 4. The findings indicate that Service Quality significantly affects Customer Satisfaction, while Price does not significantly influence Customer Satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710111279] [Pembimbing: Alfatih Sikki Manggarabani] [Penguji 1: Miguna Astuti] [Penguji 2: Suharyati] |
| Uncontrolled Keywords: | Customer Satisfaction, Service Quality, Price |
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SAHRUL AWALUDIN PURBA |
| Date Deposited: | 08 Aug 2024 09:31 |
| Last Modified: | 30 Sep 2024 04:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31747 |
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