Rifqi Rahadhin Andrianto, . (2024) PENGARUH KEPUASAN, KEPERCAYAAN, DAN RELIGIOSITAS TERHADAP LOYALITAS NASABAH BSI PASCA KASUS SERANGAN SIBER TAHUN 2023. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (73kB) |
|
Text
AWAL.pdf Download (855kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (250kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (395kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (332kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (402kB) |
|
Text
BAB 5.pdf Download (133kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (271kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (142kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (9MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (200kB) |
Abstract
Customer loyalty in banking is important, but loyalty can decrease when experiencing a some case, for example, such as the case of a cyber attack experienced by Bank Syariah Indonesia in 2023. PT Bank Syariah Indonesia was hit by a Ransomware attack carried out by a Hacker who is often called Lockbit. This study aims to analyze the effect of satisfaction, trust, and religiosity on the loyalty of Indonesian Islamic bank customers who live in Jabodetabek after the cyber attack case. This research is quantitative and obtains primary data from questionnaires distributed to BSI Jabodetabek customers who are 17 years and over and already have an account before the cyber attack occurred. This study has a sample of 100 respondents, while the analysis technique used in this study uses the help of the SmartPLS application. Then the data is tested using the Outer model, Inner model, and Hypothesis testing. This study has the results that the satisfaction variable affects customer loyalty, the trust variable affects customer loyalty, and the religiosity variable has no effect on customer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [085714046620: 2010116068] [Pembimbing: Prima Dwi Priyatno] [Penguji 1: Tati Handayani] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | customer, loyalty, religiosity, satisfaction, trust. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | RIFQI RAHADHIN ANDRIANTO |
| Date Deposited: | 13 Sep 2024 07:13 |
| Last Modified: | 13 Sep 2024 07:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31477 |
Actions (login required)
 |
View Item |