Jasmine Adzka Sajidah, . (2024) PENGARUH RELIGIOSITAS, LABEL HALAL, DAN PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL LOKAL DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The Muslim population in Indonesia is ranked second in the world, but the use in the halal industry sector Indonesia is only ranked third, one of the drivers of the halal industry in Indonesia is the cosmetics sector which has succeeded in bringing Indonesia as the second country to have a level of halal cosmetics consumers in the world. The increasing number of consumers in the halal cosmetics sector, makes local producers create halal products, especially lip products that are most often used from other cosmetic products. This research is a quantitative study that aims to determine the effect of purchasing decisions, religiosity, halal labels, and social media marketing on purchasing decisions for local halal cosmetics in Jabodetabek. This research uses quantitative descriptive analysis method. The data for this study were obtained from distributing questionnaires using a non-probability sampling method with purposive sampling. The sample of this study were buyers and users of local halal cosmetics, especially for lip products for Muslim communities in Jabodetabek with a sample size of 100 respondents. The data analysis used is descriptive and inferential data analysis techniques using Partial Least Square (PLS) with SmartPLS 3.0 software. Based on the results of this study, it shows that religiosity, halal labeling and social media marketing affect purchasing decisions. The implication of the research is that local halal cosmetics business activists can develop their business with factors that influence it so that it can have an impact on their sales figures.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116060] [Pembimbing: Tati Handayani] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Fadhli Suko Wiryanto] |
| Uncontrolled Keywords: | Purchase Decision, Halal Labeling, Social Media Marketing, Religiosity. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | JASMINE ADZKA SAJIDAH |
| Date Deposited: | 22 Aug 2024 06:35 |
| Last Modified: | 22 Aug 2024 06:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31426 |
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