Faris Khadafi, - (2024) PENGARUH LIVE STREAMING, CELEBRITY ENDORSEMENT, DAN GRATIS ONGKIR TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI TIKTOK SHOP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (15kB) |
|
Text
AWAL.pdf Download (469kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (534kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (388kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (632kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (879kB) |
|
Text
BAB 5.pdf Download (22kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (341kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (28kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (11MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This research was carried out to find out, prove and analyze the influence of Live Streaming, Celebrity Endorsement, and Free Shipping on Purchase Decisions on the application. The sample in this study was Generation Z with an age range of 17-30 years who live in the Jabodebek area who have shopped at the Tiktok Shop. Data collection used a gform questionnaire and as many as 100 respondents using a sampling technique. nonprobability sampling by method purposive sampling through Google Form which is distributed on social media such as Instagram, Twitter, whatsapp and line. The data analysis used is descriptive, inferential data analysis techniques, validity testing, reliability testing, and hypothesis testing software SmartPLS 3. The results of this study show that Live Streaming influence purchasing decisions on the Tiktok shop application, Celebrity Endorsement Influences purchasing decisions on the Tiktok shop application, free shipping influence purchasing decisions on the Tiktok shop application.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2010111157] [Pembimbing : Miguna Astuti] [Penguji 1 : Lina Aryani] [Penguji 2 : Pusporini] |
| Uncontrolled Keywords: | Purchase Decision; Live Streaming; Celebrity Endorsement; Free Shipping |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | FARIS KHADAFI |
| Date Deposited: | 12 Aug 2024 12:59 |
| Last Modified: | 25 Sep 2024 08:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31323 |
Actions (login required)
 |
View Item |