Arika Raihana, . (2024) STRATEGI PEMASARAN TABUNGAN HAJI INDONESIA PADA BANK BSI KCP JAKARTA KELAPA DUA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Hajj Savings is a very important product for Muslims who want to perform the Hajj pilgrimage. In Indonesia, Bank Syariah Indonesia is one of the banks that offers Hajj savings products with sharia principles. This research aims to determine effective marketing strategies for BSI Tabungan Haji Indonesia. The research method used is qualitative research with a case study approach. Data was collected through observation, interviews and in-depth documentation with the Back Office and Customer Service of BSI Bank, regarding marketing strategies for Hajj savings. The research results show that Bank BSI uses an effective marketing strategy to promote Hajj savings with the 7P marketing mix concept, namely product, price, place, promotion, people, process and physical evidence. BSI Savings Haji Indonesia's marketing strategy has succeeded in attracting public interest and trust, as well as providing added value for customers on their journey to perform the Hajj. By continuing to develop and follow market trends, BSI can strengthen its position as one of the leading providers of Hajj savings in Indonesia.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil : 2110101005 [Pembimbing ; Suharyati] [Penguji 1 : Diana Tri Wardhani] [Penguji 2 : Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Strategy, Marketing, 7P Marketing Mix, Hajj Savings |
| Subjects: | H Social Sciences > HJ Public Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | ARIKA RAIHANA |
| Date Deposited: | 24 Sep 2024 02:57 |
| Last Modified: | 24 Sep 2024 02:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31151 |
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