Muhammad Surya Alkhuwarizmi, . (2024) REPRESENTASI KEKUATAN INFLUENCER DALAM SERIAL DRAMA “CELEBRITY” (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The South Korean drama series "Celebrity" emphasizes the influencer phenomenon in its storyline, as influencers are currently popular on social media. A lot of people strive to become influencers, and businesses use influencers' presence to promote their goods. In order to comprehend the significance of influencer power in the drama "Celebrity" more fully, this study attempts to find indicators in the play that point to that power. This research aims to identify signs in the drama that represent the power of influencers, so that we can gain a deeper understanding of the meaning related to the power of influencers in the drama "Celebrity". In the drama series "Celebrity" there are scenes that contain meaning related to the representation of Influencer power which will later be analyzed using Charles Sanders Peirce's semiotics. It is a triangular model of meaning consisting of three main elements: sign, object and interpretant. The research method is qualitative descriptive. The research results show that there are 5 influencer strengths represented in the drama series "Celebrity", especially in the character Seo A-Ri, namely credibility, expertise, trust, parasocial relationships, and suitability. Credibility appears to be the dominant factor, but other factors such as expertise, trustworthiness, and suitability are also important because they play a role in building credibility. Parasocial relationships are also very influential in A-Ri's career as an influencer. The sponsorship disclosure factor does not appear in this scene, indicating that it is less significant in building the power of an influencer.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411122] [Pembimbing: Ratu Nadya W] [Penguji 1: Vina Mahdalena] [Penguji 2: Puri Bestari Mardani] |
| Uncontrolled Keywords: | Celebrity, Influencer, Charles Sanders Peirce Semiotics, Drama Series |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MUHAMMAD SURYA ALKHUWARIZMI |
| Date Deposited: | 30 Aug 2024 02:24 |
| Last Modified: | 30 Aug 2024 02:24 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30570 |
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