ANALISIS PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI EMOSI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA FAMILYMART WILAYAH KELURAHAN CIPETE SELATAN

Alan Panji Saputro, . (2015) ANALISIS PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI EMOSI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA FAMILYMART WILAYAH KELURAHAN CIPETE SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
AWAL.pdf
Download (769kB)
[img] Text
ABSTRAK.pdf
Download (534kB)
[img] Text
BAB I.pdf
Restricted to Repository UPNVJ Only
Download (414kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (480kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (390kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (628kB)
[img] Text
BAB V.pdf
Download (264kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (341kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (148kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
JURNAL.pdf
Restricted to Repository staff only
Download (346kB)

Abstract

The design of the shop atmosphere in a retail store, especially on convinience stores such as FamilyMart is very important. In order to provide the consumer stimulates positive emotions which certainly have an impact on their purchasing decisions. This study was conducted to examine the effect of the atmosphere of the store to the consumer purchasing decisions through emotion FamilyMart South Cipete. The population in this study is the consumers who visit FamilyMart Sout h Cipete. In determining the sampel size formulas used in this study is Roscoe and obtained 100 respondents to be tested. The sampling technique used purposive sampling. Data used in this study are primary data, source data obtained from questionnaires. Data analysis method used is path analysis and hypothesis testing using t test and F with 5% confidence level, using SPSS software. The results showed that the atmosphere of the store significant effect on consumer emotions, significant and direct influence on purchasing decisions. This study also showed a significant influence between the atmosphere shop to purchasing decision indirectly through consumer emotions. Similarly, the consumer emotions significantly influence the purchase decision.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1110111065] [Penguji II/Pembimbing : Nobelson] [Penguji I : Yuliniar] [Ketua Penguji : Diana Triwardhani]
Uncontrolled Keywords: Store Atmosphere, Costumer Emotions and Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 05 Jul 2024 07:17
Last Modified: 05 Jul 2024 07:17
URI: http://repository.upnvj.ac.id/id/eprint/30476

Actions (login required)

View Item View Item