ANALISIS PERSONAL BRANDING KREATOR KONTEN PEMBELAJARAN BAHASA INGGRIS DI MEDIA SOSIAL TIKTOK (STUDI PADA AKUN TIKTOK @ZELYNAFAH)

Agisna Riawan, . (2024) ANALISIS PERSONAL BRANDING KREATOR KONTEN PEMBELAJARAN BAHASA INGGRIS DI MEDIA SOSIAL TIKTOK (STUDI PADA AKUN TIKTOK @ZELYNAFAH). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The development of digital media, especially social media, has created a large number of content creators and influencers with various personal branding backgrounds. This research focuses on Zelina Fahrani, an English learning content creator on TikTok with the account @zelynafah, who is known for her strong personal brand. The purpose of this study is to delve deeper into the personal branding of content creators on social media. This research uses eight personal branding concepts from Peter and Montoya, as well as concepts related to new media, social media, TikTok, and content creators. The research method used is descriptive qualitative with data collection techniques through observation and interviews. The results showed that Zelina Fahrani's personal branding on TikTok social media is in accordance with Peter Montoya's eight personal branding concepts, but the consistency in positioning herself as an English learning content creator is not optimal. The content presented by Zelina is very diverse and not fully focused on English learning. Effective personal branding on social media, especially on TikTok, is formed through characteristics and values that provide benefits to many people.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411059] [Pembimbing: Damayanti] [Penguji 1: Aan Setiadarma] [Penguji 2: Puri Bestari Mardani]
Uncontrolled Keywords: Personal branding, Content Creator, characteristics, Social Media, TikTok.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AGISNA RIAWAN
Date Deposited: 30 Aug 2024 08:45
Last Modified: 30 Aug 2024 08:45
URI: http://repository.upnvj.ac.id/id/eprint/30358

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