HUBUNGAN EFEKTIVITAS IKLAN TELEVISI DENGAN BRAND AWARENESS (STUDI PADA IKLAN MINUMAN TEH HIJAU ICHI OCHA DENGAN BRAND AWARENESS DI SMA NEGRI 6 DEPOK)

Melinda Restu Pamuji, . (2014) HUBUNGAN EFEKTIVITAS IKLAN TELEVISI DENGAN BRAND AWARENESS (STUDI PADA IKLAN MINUMAN TEH HIJAU ICHI OCHA DENGAN BRAND AWARENESS DI SMA NEGRI 6 DEPOK). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The background of research originated from the high consumption of consumer ready Indofood and tried to break into the industry Asahi beverage products. Their first product was Ichi Ocha, one of the advertising activities undertaken by Ichi Ocha is to advertise on television to establish brand awareness in the minds of society. Research purposes to measure the effectiveness of television advertising relationship with the brand awareness (Study : The green tea beverage advertising Ichi Ocha in high school Negri 6 Depok ).The theory used is the theory of the effectiveness of advertising , is using Epic will then be connected to the brand awareness. To measure brand. The methodology used in this research is quantitative survey retrofitting. This study was taken from the second grade high school students Negri 6 Depok. These results can be seen from the correlation test using Pearson product moment correlation. Conclusion, For advertising creativity Ichi Ocha found that tea beverage television ads on television Ichi Ocha very effective to change the attitude of society to increase brand awareness. Suggestions for PT. Indofood should further enhance television advertising that product brands PT. Indofood always be remembered and known to consumers.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 0910411116] [Penguji II (Pembimbing) : Ispawati Asri] [Penguji I : Siti Maryam] [Ketua Penguji : Sumardi Dahlan]
Uncontrolled Keywords: Advertising, Television, Brand Awareness, Advertising Green Tea IchiOcha.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Muamar Khadafi
Date Deposited: 11 Jun 2024 02:36
Last Modified: 11 Jun 2024 02:36
URI: http://repository.upnvj.ac.id/id/eprint/30184

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