ANALISIS STRATEGI PERUSAHAAN PADA CABANG UMKM PINTU DUA COFFEE DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

Satrio Agassi Raditya, . (2024) ANALISIS STRATEGI PERUSAHAAN PADA CABANG UMKM PINTU DUA COFFEE DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Pintu Dua Coffee is one of the Coffeeshops operating on Jl, Manunggal XVII East Jakarta, currently Pintu Dua Coffee wants to expand by opening a branch in a place not far from Pintu Dua Cof-fee. It is expected to increase revenue and also reach more customers, but the opening of the branch is constrained by the many competitors that have sprung up. In order for Pintu Dua Coffee branches to com-pete, the right marketing strategy is needed using the Quantitative Strategic Plan-ning Matrix (QSPM) method. This research uses the IFE matrix, EFE matrix, IE matrix, SPACE matrix, SWOT matrix, and QSPM methods. The results of this study are that the Pintu Dua Coffee branch is in quadrant I when viewed from the IE matrix, which is in the grow and build category and quadrant IV in the SPACE matrix, which is in the competitive category. In the SWOT matrix, 18 strengths, 3 weaknesses, 9 opportunities, and 7 threats are obtained as well as a total of 10 al-ternative strategies that can be implemented and the best strategy that can be ap-plied based on QSPM is the strategy of providing discounts when reaching a cer-tain achievement with a summary total attractive score (STAS) value of 6,584.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910312027] [Pembimbing: Mohammad Rachman Waluyo] [Penguji 1: Donny Montreano] [Penguji 2: Yulizar Widiatama]
Uncontrolled Keywords: Pintu Dua Coffee, Marketing Analysis, IFE, EFE, IE, SPACE, SWOT, QSPM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: Satrio Agassi Raditya
Date Deposited: 03 Jun 2024 06:05
Last Modified: 03 Jun 2024 06:05
URI: http://repository.upnvj.ac.id/id/eprint/30100

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