FORMULASI STRATEGI PENJUALAN PERUSAHAAN DENGAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (Studi Kasus : Pengrajin Tempe Berkah)

Hana Hanifah Hardi, . (2024) FORMULASI STRATEGI PENJUALAN PERUSAHAAN DENGAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (Studi Kasus : Pengrajin Tempe Berkah). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Tempe Berkah is one of the UMKM tempe craftsmen that has been standing for 20 years. In the course of this effort of course through a few problems among them is the Covid-19 pandemic. The COVID -19 Pandemic has an effect on the declining rate of sales, even though the COVID -19 has ended the sales rate has not yet reached the level of sales as before. Tempe's craftsmen still follow the same strategy as before, so careful strategies are needed to help face challenges, take advantage of opportunities, and goals. The aim of this study is to conduct strategic planning based on internal and external factors of Tempe Berkeley craftsmen. The study used the IFE, EFE, IE, SPACE, SWOT, and QSPM matrix methods. The results were 3 strengths, 3 weaknesses, 3 opportunities, and 3 threats. On the IE matrix, the Tempe Handler is in the position of cell V that is hold and maintain by category. On the SPACE matrix the Temple Handler will be in the quadrant position I or aggressive by Category. On the SWOT matrix, 7 alternative strategies were obtained, and from these alternatives the strategy would be sorted using QSPM. On the QSPm, the alternative strategy with the highest Total Attractive Score value was the strategy adding the sales range of Tempe Berkah artisans to around the Cakung district market with the STAS value of 6,5332.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010312068] [Pembimbing: Nanang Alamsyah] [Penguji 1: Muhamad As'adi] [Penguji 2: Nur Fajriah]
Uncontrolled Keywords: Tempe craftsmen, Company strategy, IFE, EFE, AHP, IE, SPACE, SWOT, QSPM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: Hana Hanifah Hardi
Date Deposited: 22 Apr 2024 03:00
Last Modified: 22 Apr 2024 03:00
URI: http://repository.upnvj.ac.id/id/eprint/29813

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