Najuwa Aurel Annisa, . (2024) PENGARUH BEAUTY VLOGGER, LABELISASI HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
As halal cosmetics become more popular, companies are starting to offer benefits like better quality and a halal guarantee to make customers feel safe when they use them. But there are still a lot of cosmetics whose halal status isn't clear, and most Muslims don't pay attention to the labels explaining this. People also think that beauty vloggers on YouTube have a lot of power, but it's usual for them to give unreliable reviews. This study aims to investigate how consumers' decisions to purchase halal cosmetic products are influenced by beauty vloggers, halal labelization, and product quality. The research used a quantitative descriptive method and the sample was made up of 100 working women from the Jabodetabek area who had bought and used halal cosmetics. Using an online questionnaire to collect data and a Likert scale to evaluate the results. The research used multiple linear regression to look at the data, and IBM SPSS Statistics version 27 software was used for validity, reliability, classical assumptions, T tests, and F tests. The research results show that the beauty vloggers, halal labelization and product quality partially or simultaneously influence the decision to purchase halal cosmetics.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116064] [Pembimbing: Mira Rahmi] [Penguji 1: Muhammad Anwar Fathoni] [Penguji 2: Fadhli Suko Wiryanto] |
| Uncontrolled Keywords: | Beauty Vlogger, Halal Labelization, Product Quality, Purchase Decision |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Najuwa Aurel Annisa |
| Date Deposited: | 21 Mar 2024 06:24 |
| Last Modified: | 21 Mar 2024 06:24 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28471 |
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