Sheikha Najla Jamal, . (2024) FAKTOR YANG MEMENGARUHI KEPUTUSAN GENERASI MILENIAL DALAM MENGAMBIL KREDIT PEMILIKAN RUMAH (KPR) SYARIAH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Property prices have increased from year to year, causing difficulties for the millennial generation in owning a place to live, however, sharia Home Ownership Loans have also increased. This is also supported by the results of Rumah.com research in 2019 which says that the millennial generation tends to consider financing through Islamic mortgages. Therefore, the purpose of this study is to determine the effect of price, location, service, and sharia brand image on the decision to take an Islamic KPR. This research uses quantitative type and primary data obtained from taking questionnaires from millennials who have taken Islamic KPR products in Jabodetabek totaling 100 respondents. This research uses analysis techniques with the help of SmartPLS software. Data testing uses outer model, inner model, and hypothesis testing.Based on the results of r-square showing a value of 0.661, it is concluded that price, location, service, and sharia brand image can be explained by 66.1% and by other variables by 33.9%. The results of hypothesis testing show that the price variable has a significant influence on the decision to take Islamic mortgages, the location variable has a significant influence on the decision to take Islamic mortgages, and the sharia brand image variable has a significant influence on the decision to take Islamic mortgages. However, the service variable has no significant effect on the decision to take Islamic mortgages.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116052] [Pembimbing: Prima Dwi Priyatno] [Penguji 1: Fitri Yetty] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | decision making, Islam mortgages, millennial generation |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Sheikha Najla Jamal |
| Date Deposited: | 21 Mar 2024 04:07 |
| Last Modified: | 21 Mar 2024 04:07 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28338 |
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