Rizka Amalia, . (2023) ANALISIS PENGARUH PROMOSI SOCIAL MEDIA, HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA MINUMAN KOPI JANJI JIWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Coffee consumption has evolved into a way of life over time. This is demonstrated by the quick growth of cafés and coffee shops in Jakarta. The growing number of coffee shops is making competition in the coffee drink industry more intense. The purpose of this study is to determine, examine, and demonstrate whether consumer interest in purchasing is influenced by social media advertising, pricing, and product quality. People who had never bought Janji Jiwa coffee drink items made up the study's population. One hundred individuals served as the research sample. utilizing SmartPLS 3 software and the Partial Least Square (PLS) analytical method. The findings indicate that purchasing interest is positively and significantly influenced by the product quality variable, while the social
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111179] [pembimbing: Lina Aryani, SE, MM] [penguji 1: Diana Triwardhani, SE, MM, Ph.D] [penguji 2: Rosali Sembiring Colia SE, MM] |
| Uncontrolled Keywords: | Social Media Promotion, Price, Product Quality, Purchase Interest |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Rizka amalia |
| Date Deposited: | 21 Mar 2024 06:12 |
| Last Modified: | 21 Mar 2024 06:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28128 |
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