Athaya Salsabila Puan Ayu Suwardhana, . (2023) ANALISIS PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PRODUK KOSMETIK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (9kB) |
|
Text
AWAL.pdf Download (525kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (198kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (233kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (223kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (12kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (172kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (79kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (14MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (260kB) |
Abstract
This is quantitative research to determine the influence of content marketing, influencer marketing, and online customer reviews on consumers' buying interest in cosmetic products. The population of this study is active Tiktok users who are more than 17 years old and live in Jakarta. The sample determined in this study is 96 respondents. Hypothesis testing uses the Multiple Linear Regression Analysis method. The data is processed using IBM SPSS Statistics 26. These are the hypotheses generated after the data processed, which are (1) content marketing can influence consumer purchase intention in cosmetic products, (2) influencer marketing can influence consumer purchase intention in cosmetic products, (3) online customer reviews can influence consumer purchase intention in cosmetic products.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010111153] [Pembimbing: Diana Triwardhani] [Penguji 1: Miguna Astuti] [Penguji 2: Anastasia Bernadin Dwi Mardiatmi] |
| Uncontrolled Keywords: | Purchase intention, cosmetic products, content marketing, influencer marketing, and online customer review. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Athaya Salsabila Puan Ayu Suwardhana |
| Date Deposited: | 21 Mar 2024 03:03 |
| Last Modified: | 21 Mar 2024 03:03 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28123 |
Actions (login required)
 |
View Item |