Dipa Fattaah Majid, . (2024) STRATEGI KOMUNIKASI PEMASARAN BRAND MARKETING KACANG KULIT GARUDA UNTUK KALANGAN GEN Z DI SOSIAL MEDIA TIKTOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a qualitative research method with the aim of finding out more about efficient communication strategies to be carried out on social media with the target millennial generation, in we are social 2023 data has proven that Tiktok social media has an audience with a majority of 18 to 24 years old in 2023. This research focuses on the communication strategy carried out by PT Garudafood, especially Garuda skin nuts, in determining the segmentation of the millennial generation. The results of this study indicate that the tiktok account of @snack_garuda, especially in the skin nuts section, is conducting the "Don't Watch Ball Without Garuda Nuts" campaign so that the target set by Garuda skin nuts hits the segmentation, targeting and positioning targets, namely the millennial generation.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111196] [Pembimbing: Pusporini] [Penguji 1: Diana Triwardhani] [Penguji 2: Bernadin Dwi] |
| Uncontrolled Keywords: | Communication Strategy, Branding, Tiktok Social Media and Millennial Generation |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Dipa Fattaah Majid |
| Date Deposited: | 21 Mar 2024 05:26 |
| Last Modified: | 21 Mar 2024 05:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27895 |
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