Kukuh Giri Laksono, . (2023) STRATEGI PERSONAL SELLING AGEN ASURANSI ALLIANZ DALAM MENJUAL PRODUK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to find out and determine the personal sales strategy of an insurance agent at PT Allianz Life Indonesia. In this research, the type of research used is descriptive qualitative based on flow chart analysis results, using data collection techniques through interviews, observation, questionnaires and documentation methods. Researchers conducted direct interviews in the field with four sources or informants and gave a questionnaire to one informant. The results obtained from this research are; Allianz Life Indonesia insurance agents carry out personal sales activities with the stages of prospecting and qualification, pre-approach, presentation and demonstration, persuasion, closing and service
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111156] [Pembimbing: Dienni Ruhjatini Sholihah] [Penguji 1: Suharyati] [Penguji 2: Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Personal Selling, Insurance agent, sales, Allianz Life Indonesia |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Kukuh Giri Laksono |
| Date Deposited: | 23 Mar 2024 15:26 |
| Last Modified: | 23 Mar 2024 15:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27694 |
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