Ega Trivilia Rizki, . (2023) PENGARUH FLASH SALE DAN TESTIMONI TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Due to the development of technology, it is easy for consumers to fulfill their needs. In fact, coming directly to a shop can now be replaced by simply clicking on a smartphone. One of the positive benefits resulting from the current system is the emergence of e-commerce. In Indonesia, e-commerce has started to appear with their respective diversity, one of which is Shopee. The purpose of this study is to determine the effect of flash sales and testimonials on purchasing decisions. This research is a quantitative research which data were obtained through a questionnaire and measured using a Likert scale using the Partial Least Square (PLS) method processed using Smart PLS3.3.3. There is a total of 100 respondents used as the sample, and purposive sampling method is used as the sampling technique. The results of this study indicate that the flash sale variable has a positive and significant effect on purchasing decisions of 0.444 and testimonials have a positive effect on purchasing decisions of 0.524. The three variables in this study have a coefficient of determination of 0.829 or 82.9% in influencing purchasing decisions on Shopee.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Purchasing Decisions, Flash sale, Testimonials. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Ega Trivilia Rizki |
| Date Deposited: | 25 Aug 2023 03:28 |
| Last Modified: | 25 Aug 2023 03:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27016 |
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