Richard Daniel Steven, . (2023) PENGARUH WORD OF MOUTH, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA RUMAH MAKAN RAJA SATE KILOAN PSK (PENGGEMAR SATE KILOAN) SENTUL). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research was conducted to analyze and study the effect of word of mouth, price, and service quality on purchasing decisions at the Raja Sate Kiloan PSK (Sate Kiloan Fan) Sentul restaurant. This study was conducted with customer respondents from Raja Sate Kiloan PSK Sentul who had made a purchase at least once. Data collection used a gform questionnaire and 100 respondents were collected. This research was conducted quantitatively. Descriptive analysis using SmartPLS and three box method. This study states that the Word of Mouth variable has a significant and significant effect on purchasing decisions at the Raja Sate Kiloan PSK Sentul restaurant. Price has a positive and significant influence on purchasing decisions at the Raja Sate Kiloan PSK Sentul restaurant. Service quality has no effect and is not significant on purchasing decisions at the Raja Sate Kiloan PSK Sentul restaurant.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910111176] [Pembimbing: Diana Triwardhani] [Penguji 1: Nobelson] [Penguji 2: Rosali Sembiring Colia] |
| Uncontrolled Keywords: | WOM, Price, Service Quality, Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Richard Daniel Steven |
| Date Deposited: | 28 Jul 2023 07:00 |
| Last Modified: | 28 Jul 2023 07:00 |
| URI: | http://repository.upnvj.ac.id/id/eprint/26312 |
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