Azahra Auladana Restya, . (2023) KONSTRUKSI PERSONA MICRO-CELEBRITY TWITTER (SELEBTWIT) DEWI.N SUTRISNO (Studi Kasus Terhadap Akun @dewisutrisno_). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Dewi N. Sutrisno is the owner of the Twitter account @dewisutrisno_. She constructs herschel according to the personality she has in real world which also related to her occupation as fashion stylist and copywriter. This study aims to find out how the perona construction presented through Dewi N. Sutrisno’s Twitter tweets on the Twitter account @dewisutrisno_ can make the audience of followers of this account still following her even though there is a change in the personal branding character that is constructed in the account. In addition, the construction of the persona that he has can ultimately provide benefits for him, such as making a brand equivalent to Converse, finally making Dewi Sutrisno his brand ambassador. Apart from that, he also wants to see how impression management of a public figure persona displayed by Dewi N. Sutrisno can be used to help describing and articulating the relationship between individuals in this case is in accordance with the arguments of Marshall and Barbour in 2015. The method used in this research is a qualitative method with a descriptive approach. It was found that Dewi N. Sutrisno has several factors such as closeness, trend, and also consistency in constructing herself on her Twitter page.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910411186] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Ratu Nadya W} [Penguji 2: Irpan Ripa’i Sutowo] |
| Uncontrolled Keywords: | Brand, Branding, Microcelebrity, Persona, Personal Branding, Selebtwit |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Azahra Auladana Restya |
| Date Deposited: | 18 Aug 2023 07:17 |
| Last Modified: | 18 Aug 2023 07:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/26211 |
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