Wahyu Alfiansyah, . (2023) ANALISIS LOYALITAS PELANGGAN KOPI KENANGAN (STUDI KASUS PADA KONSUMEN KOPI KENANGAN GENERASI Z DI DKI JAKARTA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (148kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB 1.pdf Download (285kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (428kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (656kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (830kB) |
|
Text
BAB 5.pdf Download (160kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (273kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (162kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (206kB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (462kB) |
Abstract
This study aims to analyze the factors influencing customer loyalty among Generation Z customers of Kopi Kenangan in DKI Jakarta. The factors examined include product quality, service quality, and sales promotion. The research method employed was non-probability sampling using purposive sampling. A total of 104 respondents who have purchased Kopi Kenangan products in DKI Jakarta at least 3 times were selected as the study sample. Primary data were obtained through the distribution of questionnaires and analyzed using PLS (SmartPLS 3.0) software. The results of the study indicate that product quality has a positive and significant impact on customer loyalty. However, service quality does not have a significant influence on customer loyalty. On the other hand, sales promotion has a positive and significant impact on customer loyalty of Kopi Kenangan Generation Z in DKI Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910111170] [Pembimbing: Yuliniar] [Penguji 1: Diana Triwardhani] [Penguji 2: Rosali] |
| Uncontrolled Keywords: | Customer loyalty, product quality, service quality, sales promotion, Kopi Kenangan Generation Z, DKI Jakarta. |
| Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Wahyu Alfiansyah |
| Date Deposited: | 21 Sep 2023 04:41 |
| Last Modified: | 21 Sep 2023 04:41 |
| URI: | http://repository.upnvj.ac.id/id/eprint/25829 |
Actions (login required)
 |
View Item |