Maghfiratunnisa A, . (2023) ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN CITRA MEREK ISLAMI TERHADAP LOYALITAS NASABAH BANK BSI KC SAHARJO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Sharia Bank market share in Indonesia increases annually, by August 2022 by 7,03% increased from 2021 by 6,52%. However, the growth of the sharia banking market share does not correspond to the number of Indonesian people who are mostly Muslim. The study aims to analyze the influence between the variables of service quality, product quality and Islamic brand image on the loyalty of sharia bank customers in order to help the growth rate of Sharia banking in Indonesia. This study uses double regression analysis using quantitative methods. Sampling based on non-probability sampling with purposive sampler technique where the researchers spread the questionnaire to the customer of BSI KC Saharjo bank and took 101 respondents. From the results of this research, the quality of services and the image of Islamic Brands have a positive and significant impact on customer loyalty, while the product quality variables have no impact on customers loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1910116011] [Pembimbing : Lili Puspita Sari] [Penguji 1 : Tati Handayani] [Penguji 2 : Prima Dwi Priyatno] |
| Uncontrolled Keywords: | islamic brand image, service quality, product quality, customer loyalty |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Maghfiratunnisa A |
| Date Deposited: | 24 Aug 2023 08:15 |
| Last Modified: | 24 Aug 2023 08:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24978 |
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