PERAN CUSTOMER RELATIONSHIP MARKETING TERHADAP NASABAH BANK SYARIAH INDONESIA

Adam Rakha Putra, . (2023) PERAN CUSTOMER RELATIONSHIP MARKETING TERHADAP NASABAH BANK SYARIAH INDONESIA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The Customer Relationship Marketing Strategy is one of the bank's efforts to increase customer loyalty so that transactions at banking institutions do not stop and banks get income to continue to grow and expand. Bank Syariah Indonesia is a merging bank in 2021 between 3 Islamic banks, of course the role of Customer Relationship Marketing is needed which is able to make customers loyal to the bank. This study aims to determine how much BSI customer satisfaction with bank services. This research uses a quantitative method using a questionnaire on BSI customers, the results of the research show that BSI is good enough, but there are still deficiencies, namely ATM machines that are not spread in several places.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 2010101006] [Pembimbing: Jenji Gunaedi] [Penguji 1: Suharyati] [Penguji 2: Diana Triwardhani]
Uncontrolled Keywords: Customer Relationship Marketing Strategy
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: Adam Rakha Putra
Date Deposited: 21 Jul 2023 01:46
Last Modified: 21 Jul 2023 01:46
URI: http://repository.upnvj.ac.id/id/eprint/24854

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