Imam Arif Fikri, . (2023) ANALISIS BRAND EQUITY TERHADAP CUSTOMER LOYALTY PADA SPBU DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is quantitative study that aims to compare brand equity, and customer loyalty in Pertamina companies in the Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the SmartPLS. The results of this study indicate that :(1) brand awareness Pertamina has no effect on customer loyalty (2) brand association Pertamina has an effect on customer loyalty (3) perceived quality Pertamina has no effect on customer loyalty (4) brand loyalty Pertamina has an effect on customer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 2110122048] [Pembimbing : Alfatih Sikki Manggabarani] [Peguji 1 : Alfatih Sikki Manggabarani] [Penguji 2 : Desmintari] |
| Uncontrolled Keywords: | This research is quantitative study that aims to compare brand equity, and customer loyalty in Pertamina companies in the Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the SmartPLS. The results of this study indicate that :(1) brand awareness Pertamina has no effect on customer loyalty (2) brand association Pertamina has an effect on customer loyalty (3) perceived quality Pertamina has no effect on customer loyalty (4) brand loyalty Pertamina has an effect on customer loyalty. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | Imam Arif Fikri |
| Date Deposited: | 29 May 2023 04:11 |
| Last Modified: | 14 Jul 2023 02:42 |
| URI: | http://repository.upnvj.ac.id/id/eprint/23637 |
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