Rachmansyah Putra Herwananto, . (2022) PENGARUH HARGA, PROMOSI DAN E-SERVICE QUALITY TERHADAP MINAT BELI ULANG KONSUMEN PADA APLIKASI GRAB. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (72kB) |
|
Text
AWAL.pdf Download (883kB) |
|
Text
BAB 1.pdf Download (196kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (282kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (293kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (438kB) |
|
Text
BAB 5.pdf Download (98kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (108kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (101kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (2MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (11MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (400kB) |
Abstract
Technological developments in today's modern era bring changes in the field of transportation. Many online-based transportation service businesses have sprung up, one of which is Grab. This study aims to determine the effect of price, promotion and e-service quality on consumer repurchase intention on the Grab application. The method of determining the sample to be used in this study is non-probability sampling with purposive sampling with a total of 100 respondents. Data collection is done through Google Form. Data analysis was performed using the PLS (Partial Least Square) method using SmartPLS 4.0 software. The results of the data analysis show that: (1) price has a positive and significant effect on consumer repurchase intention on the Grab Application, (2) promotion has a positive and significant effect on consumer repurchase intention on the Grab Application, (3) e-service quality has a positive and significant impact on consumer repurchase interest in the Grab Application.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910111064] [Pembimbing: Lina Aryani] [Penguji 1: Yuliniar] [Penguji 2: Dienni Ruhjatini Sholihah] |
| Uncontrolled Keywords: | online transportation, price, promotion, e-service quality, repurchase intention |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Rachmansyah Putra Herwananto |
| Date Deposited: | 26 Jan 2023 12:23 |
| Last Modified: | 20 Feb 2023 02:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/22739 |
Actions (login required)
 |
View Item |