Masayu Annisa Nuraini Tirta, . (2022) PENGARUH KONTROL DIRI, LITERASI EKONOMI DAN PROMOSI PENJUALAN TERHADAP PERILAKU PEMBELIAN IMPULSIF (Pengguna Shopee di DKI Jakarta). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Shopee is an e-commerce which according to consumers the application is easy to use. Because of the convenience and comfort provided, of course consumers are interested and continue to shop online at Shopee. This research is a quantitative study that aims to determine the effect of self-control, economic literacy and sales promotion on impulsive buying behavior among Shopee users in DKI Jakarta. The sampling technique used in this study is non-probability sampling using purposive sampling method. The data collection carried out in this study was using a questionnaire and distributing it online with Googleform, then distributing it through various social media such as line, whatsapp, instastory and telegram groups. This research uses SmartPLS 3.2.9 software. And this study got the results, the self-control variabel has a negative effect on impulsive buying behavior. Then the economic literacy variabel has a positive effect on impulsive buying behavior, and the sales promotion variabel has a positive effect on impulsive buying behavior.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910111030] [Pembimbing: Miguna Astuti] [Penguji 1: Diana Triwardhani] [Penguji 2: Alfatih Sikki Manggabarani] |
| Uncontrolled Keywords: | Self Control, Economic Literacy, Impulsive Buying Behavior & Sales Promotion. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Masayu Annisa Nuraini Tirta |
| Date Deposited: | 16 Mar 2023 06:17 |
| Last Modified: | 16 Mar 2023 06:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/22496 |
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