As-Sifa Al Ghaniya, . (2022) PENGARUH KARAKTERISTIK INOVASI SHOPEEPAY TERHADAP KEPUTUSAN ADOPSI OLEH MAHASISWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (11kB) |
|
Text
AWAL.pdf Download (714kB) |
|
Text
BAB I.pdf Download (190kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (205kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (537kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (838kB) |
|
Text
BAB V.pdf Download (132kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (147kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (133kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (5MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (69kB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (478kB) |
Abstract
With the sophistication of today's information technology and the governor's regulations in Jakarta during large-scale social restrictions, it has pushed the urgency of cashless in the form of shifting people's habit in transactions. ShopeePay as a digital wallet that offers solutions to cashless issues experienced an increase in the number of users in early 2021. On the other hand, it takes the role of change agents to carry out a series of communications and bring messages that contain the advantages of innovation to convince people to adopt the innovations it offers. This study aims to measure how much influence ShopeePay's Innovation Characteristics have on Student Adoption Decisions. By using quantitative methods and purposive sampling, data was collected through a survey in the form of a questionnaire, then distributed to 386 UPN Veteran Jakarta students who are ShopeePay users. Using the perspective of the theory of diffusion of innovation by Everett M. Rogers, the research then resulted in a significant influence between ShopeePay's Innovation Characteristics on the UPN Veterans Jakarta Students Adoption Decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | {No.Panggil: 1810411056} {Pembimbing: Windhi Tia Saputra} {Penguji 1: Ratu Laura Mulia Baskara Putri} {Penguji 2: Lusia Handayani} |
| Uncontrolled Keywords: | Adoption Decision, Cashless Society, Characteristics of Innovation, Students, Diffusion of innovation, Shopeepay |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | As-Sifa Al Ghaniya |
| Date Deposited: | 14 Sep 2022 03:48 |
| Last Modified: | 14 Sep 2022 03:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/20886 |
Actions (login required)
 |
View Item |