Putut Aji Setio Nugroho, . (2022) STUDY NETNOGRAFI VIRALITAS LAGU MENDUNG TANPO UDAN NDARBOY GENK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Music content as a means of entertainment for the community. One of the music content that is entertainment for young people is the song Ndar Boy Genk. This study aims to examine the virality of the song Mendung Without Udan which is sung by using a netnographic study. This research was conducted using qualitative research with netnographic methods. Data collection techniques are carried out with documentation from Youtube. The results of this study indicate that the concept of online mass media is used in the song Mendung tanpo udan Ndarboy Genk version of NdarBoy Genk because many parties, both national and international, have created an effect that makes the song Mendung tanpo udan Ndarboy Genk the NdarBoy Genk version go viral. The virality that the song gets is because mass media or social media users always use the song in various activities such as dancing or just singing the song because it is quite delicious and has thick Javanese vibes.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1510411029] [Pembimbing: Kusumajanti] [Penguji 1: Ilona Vicenovie Oisina S] [Penguji 2: Irpan Ripa’I Sutowo] |
| Uncontrolled Keywords: | Mendung Tanpo Udon, NdarBoy Genk, Netnography, Virality |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Putut Aji Setio Nugroho |
| Date Deposited: | 05 Sep 2022 05:08 |
| Last Modified: | 05 Sep 2022 05:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/20739 |
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