PENGARUH TERPAAN TAYANGAN KONTEN YOUTUBE "TASYI MUKBANG & REVIEW TERBARU - INILAH BOBA TERENAK SE-INDONESIA" (Studi Pada Subscriber Tasyi Athasyia)

Jeihan Lutfiah Zahrani Yusuf, . (2022) PENGARUH TERPAAN TAYANGAN KONTEN YOUTUBE "TASYI MUKBANG & REVIEW TERBARU - INILAH BOBA TERENAK SE-INDONESIA" (Studi Pada Subscriber Tasyi Athasyia). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (339kB)
[img] Text
AWAL.pdf
Download (833kB)
[img] Text
BAB 1.pdf
Download (486kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (496kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (844kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 5.pdf
Download (224kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (228kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (21kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository UPNVJ Only
Download (703kB)

Abstract

In the current phenomenon, Youtube is the most widely used platform by the Indonesian people in the first half of 2021 (Results of the Jakpat Survey, 2021). The show entitled “Tasyi Mukbang & Latest Review – This is the Most Delicious Boba in Indonesia” attracted the attention of the audience with a total of 5.4 million viewers per 18/06/2022. This study aims to determine whether the content series "Tasyi Mukbang Battle" has an influence on the purchase decision of a product on the audience, and to find out how much influence it has. The theory used is uses and effects. Through correlation test, simple linear regression test, coefficient of determination test, and hypothesis testing, the researchers found the results of that there was an influence between the influence of the X variable, namely the exposure to the impressions of "Tasyi Mukbang & Battle - This is the Best Boba in Indonesia", and the Y variable, namely Buying decision. The magnitude of the influence of the X variable on the Y variable is 44.3%, it was also found in the regression test that the higher the exposure to the X variable, the greater the influence given to the Y variable. Keywords: Media Exposure, Mass Media Effect, Uses and Effect Theory

Item Type: Thesis (Skripsi)
Additional Information: No.Panggil: 1810411295 Pembimbing 1: Kusumajanti Pembimbing 2: Ratu Laura Mulia Baskara
Uncontrolled Keywords: Media Exposure, Mass Media Effect, Uses and Effect Theory
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Jeihan Lutfiah Zahrani Yusuf
Date Deposited: 01 Sep 2022 04:36
Last Modified: 02 Sep 2022 04:19
URI: http://repository.upnvj.ac.id/id/eprint/20737

Actions (login required)

View Item View Item