Wahyumar, Hatri (2022) PENGARUH ANALISIS GREEN PURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI VARIABEL INTERVENING PADA GREEN PRODUCT PERAWATAN TUBUH. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study was directed to decide the impact of green perceived value, environmental concern, and green trust on green purchase intention. Furthermore, an investigation of green trust is additionally led as an intervening variable that intervenes the connection between green perceived value and environmental concern on green purchase intention. This exploration was directed on 130 respondents who are customers of green body care products in the Greater Jakarta area. Data collection is done on the web. Then the data is processed using SmartPLS 3.0. The outcomes showed that green perceived value affected green trust. In the meantime, environmental concern affects green trust. The outcomes likewise show that green trust meaningfully affects green purchase intention. Then, at that point, it was found that green trust only mediates the connection between green perceived value towards green purchase intention, while the connection between environmental concern towards green purchase intention cannot be mediated.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No.Panggil : 2010121007] [Pembimbing : Desmintari] [Penguji 1 : Yudi Nur Supriadi] [Penguji 2 : Alfatih S Manggabarani] |
| Uncontrolled Keywords: | green perceived value, environmental concern, green trust, green purchase intention |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | Hatri Wahyumar |
| Date Deposited: | 23 Sep 2022 08:21 |
| Last Modified: | 23 Sep 2022 08:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19461 |
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