Muhammad Nur Kholis, . (2022) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PENGGUNA SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The purpose of this research is to prove that there is an influence on service quality, product quality and price on consumer satisfaction of Shopee users. This research is quantitative research with primary data sources. The object of this research is Shopee users who are domiciled in the city of South Jakarta. The sample used was 100 respondents and dominated by adolescents using purposive sampling technique as a data collection technique. The data analysis techniques used are descriptive and inferential analysis techniques. Based on the results of data processing, it is known that the Adjusted R Square value is 0.674. Then through the t test for the effect of service quality, it was shown by a calculation of 3,993 > a ttabel value of 1.660 while for the quality of the product it was shown by a calculation of 5.507 > a ttabel value of 1.660 while the price is shown by a calculation of 0.881 < ttabel 1.660. This means that the quality of service and product quality have a significant effect on consumer satisfaction. Price does not have a significant effect on customer satisfaction. F test results obtained amounted to Fhitung 71.25 > Ftabel 2.70. This means that the quality of service, product quality and price have a simultaneous effect on consumer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1810111072] [Pembimbing : Rosali Sembiring Colia] [Penguji 1 : Alfatih Sikki Manggabarani] [Penguji 2 : Bernadin Dwi] |
| Uncontrolled Keywords: | Service Quality, Product Quality, Price, Customer Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muhammad Nur Kholis |
| Date Deposited: | 22 Jul 2022 19:19 |
| Last Modified: | 04 Aug 2022 03:24 |
| URI: | http://repository.upnvj.ac.id/id/eprint/18937 |
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