Mamlu Atul Hasanah, . (2017) PERAN SUASANA TOKO TERHADAP PEMBELIAN IMPULSIF (STUDI PADA MATAHARI CILANDAK TOWN SQUARE). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (89kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB I.pdf Download (193kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (256kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (257kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (285kB) |
|
Text
BAB V.pdf Download (170kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (176kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (167kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (270kB) |
|
Text
JURNAL.pdf Restricted to Repository staff only Download (391kB) |
Abstract
mpulsive purchases is one factor, which is considered by retailer and manufacturer. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is that cilandak west village community which ever do impulsive purchases in Matahari Cilandak Town Square. The size of the samples taken as many as 50 people, with a non-probability sampling method particularly purposive sampling. Data collected through questionnaires. The data analysis technique used is the method of analysis PLS (Partial Least Square). These results indicate that the store atmosphere has a positive and significant impact on impulsive purchases at 0,387. Indirect effect store atmosphere of impulsive purchases through positive emotion at 0,431. Hence indirect effect have more impact of the direct effect.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1210111174] [Penguji II (Pembimbing) : Prasetyo Hadi] [Penguji I : Nobelson] [Ketua Penguji : Suharyati] |
| Uncontrolled Keywords: | Store Atmosphere, Positive Emotion, Impulsive Purchases |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 07 Jul 2022 04:55 |
| Last Modified: | 07 Jul 2022 04:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/18242 |
Actions (login required)
 |
View Item |