Hika Rochmah, . (2021) PERAN E-BANKING TERHADAP KEPUASAN DAN LOYALITAS NASABAH PT. BANK CENTRAL ASIA Tbk. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
With the development of technology, the banking industry innovates digital banking services by presenting the E-Banking system. E-Banking provides various benefits for customers, banks and authorities. Based on the results of the survey, the authors show that customers, especially at PT. Bank Central Asia Tbk., give a positive response to the use of E-Banking services which provide various conveniences for transactions such as transfers, bill payments, m-commerce, voucher purchases and so on. In addition, PT. Bank Central Asia Tbk. also provides a good level of security for its E-Banking system for the convenience of customers. In terms of convenience, comfort and security felt by customers, it gives a high value to the performance and services provided by PT. Bank Central Asia Tbk.. The customer's positive response produces a satisfaction that creates customer loyalty. Therefore, the role of E-Banking is one of the alternatives for Bank BCA in improving and maintaining customer satisfaction and loyalty through performance and innovation in digital banking services.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 1810101031] [Pembimbing: Diana Triwardhani, SE., M.M.] [Penguji 1: Yoko Tristiarto, S.E., M.M. ] [Penguji 2: Jenji Gunaedi Argo, S.E., M.M.] |
| Uncontrolled Keywords: | E-Banking, Customer Satisfaction, Customer Loyalty |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Hika Rochmah |
| Date Deposited: | 24 May 2022 04:45 |
| Last Modified: | 24 May 2022 04:45 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17670 |
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