IMPLEMENTASI CUSTOMER EXPERIENCE OLEH CUSTOMER SERVICE DALAM UPAYA PENINGKATAN JUMLAH NASABAH TABUNGAN PT BANK BJB Tbk.

Rafika Devy, . (2021) IMPLEMENTASI CUSTOMER EXPERIENCE OLEH CUSTOMER SERVICE DALAM UPAYA PENINGKATAN JUMLAH NASABAH TABUNGAN PT BANK BJB Tbk. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Bank is a financial institution whose activities are to collect money in the form of deposits from the public and distribute it in the form of loans. The number of banks established in Indonesia increases the level of competition between banks. Generally, banks will compete to provide the best quality and service to customers and prospective customers. Commercial banks always try to provide the best service to every customer in running their business. Customer Service is one of the frontliners whose job is to provide the best service to customers who come to the bank. Customer Experience can be said that a company's processes, strategies, and implementations to deal with customers who expect an experience with a product or service. Customers at Bank BJB Cipulir Sub-Branch Office are dominated by customers who use savings products, this data can be seen from the increasing number of customers who use savings products every year and the total number of customers that exceeds other products. The increase in the number of customers is one of the achievements of the successful Customer Experience provided by Customer Service at Bank BJB Cipulir Sub-Branch Office in providing the best service to its customers.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil: 1810101032] [Pembimbing: Ranila Suciati, SE, MM] [Penguji 1: Drs. Yul Tito Permadhy, MM] [Penguji 2: Yoko Tristiarto, SE, MM]
Uncontrolled Keywords: Customer Service, Customer Experience, Savings
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: Rafika Devy
Date Deposited: 23 May 2022 09:30
Last Modified: 23 May 2022 09:30
URI: http://repository.upnvj.ac.id/id/eprint/17633

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