Musthafainal Akhyar, . (2021) STRATEGI PEMASARAN BJB SIMUDA DI BANK JAWA BARAT DAN BANTEN CABANG KOTA BEKASI. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Banks are one of the factors supporting the economy in Indonesia by collecting funds in the form of deposits and distributing them in the form of credit. BJB Simuda is a West Java and Banten Bank savings product specifically for youth/students. The implementation of BJB Simuda is still in a new category and there is a need for marketing to introduce these products to the surrounding community. Marketing activities are inseparable from the implementation of strategies to improve the quality in carrying out these marketing activities. therefore a good Marketing Strategy is needed to provide information related to BJB Simuda products to the public. This writing aims to determine the marketing strategy using the concept of STP (segmentation, targeting, positioning) and supporting concepts such as Product Strategy, Price Strategy, Promotion Strategy. As well as knowing how the number of BJB Simuda customers has grown from the beginning of the formation of the savings product. The implementation of the Marketing Strategy is carried out in order to see how the percentage of BJB Simuda's development is and see the main factors of the influence of BJB Simuda's development. The results of this paper indicate that the factors that influence the development of the number of BJB Simuda customers are promotional strategies.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 1810101029], [Pembimbing: Agus Kusmana], [Penguji 1: Yoko tristiarto], [Penguji 2: Jenji Gunaedi Argo], |
| Uncontrolled Keywords: | Savings, Marketing, Marketing Strategy |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Musthafainal Akhyar |
| Date Deposited: | 19 May 2022 06:33 |
| Last Modified: | 20 May 2022 00:46 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17557 |
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